Privacy protection

Cookie Policy

Below you will find information about cookies and similar technologies that the Zlato v Praze website may use and how you can manage your settings.

Updated: 1 July 2026

What cookies are

Cookies are small files or similar technologies stored in a visitor’s browser or device. They help the website work, remember some settings and, in some cases, measure traffic or marketing performance.

This website uses technical and functional cookies needed for normal website operation. Analytics through Google Tag Manager, Microsoft Clarity and Sabemio/Umami runs according to consent settings. Analytics and marketing storage are denied by default.

Cookie types

Which categories we distinguish

This overview describes the current use of cookies on the website and how we work with analytics and marketing consent.

Necessary and functional cookies

They help the website, navigation, forms and basic settings such as the selected language work correctly. We may use these cookies without separate consent if they are necessary to provide a service requested by the visitor.

Analytics cookies

They help us measure traffic and understand how people use the website. We use Google Tag Manager, Microsoft Clarity and Sabemio/Umami measurement. Analytics measurement starts only after analytics consent is granted.

Marketing cookies

They are used for ad personalization or campaign measurement. Marketing storage in Google Consent Mode is denied by default and is enabled only after marketing consent is granted.

Cookie overview

Currently used cookies

Below are cookies that the website currently uses or may use during a normal visit.

Name
cookie_consent
Provider
Zlato v Praze
Purpose
Stores cookie consent settings.
Duration
180 days
Type
Necessary
Name
referrer
Provider
Zlato v Praze
Purpose
Stores campaign UTM parameters to evaluate the source of a request.
Duration
90 days
Type
Analytics
Name
i18n_redirected
Provider
Zlato v Praze
Purpose
Remembers the selected website language.
Duration
Approximately 1 year
Type
Functional
Name
_ga, _ga_*
Provider
Google Analytics / Google Tag Manager
Purpose
Distinguishes visitors and measures traffic if an analytics tag is active in GTM and the visitor has granted analytics consent.
Duration
Up to 2 years
Type
Analytics
Name
_gid, _gat_*
Provider
Google Analytics / Google Tag Manager
Purpose
Short-term analytics measurement and request rate control if an analytics tag is active in GTM and the visitor has granted analytics consent.
Duration
From 1 minute to 24 hours
Type
Analytics
Name
_clck
Provider
Microsoft Clarity
Purpose
Persists a pseudonymous Clarity user ID and preferences for website analytics if Microsoft Clarity is active in GTM and analytics consent is granted.
Duration
Up to 1 year
Type
Analytics
Name
_clsk
Provider
Microsoft Clarity
Purpose
Connects multiple page views into one Clarity session if Microsoft Clarity is active in GTM and analytics consent is granted.
Duration
Up to 1 day
Type
Analytics
Name
CLID, MUID, ANONCHK, MR, SM
Provider
Microsoft Clarity / Microsoft
Purpose
May be used by Microsoft Clarity for visitor and session analytics when Clarity is active and analytics consent is granted.
Duration
Session to up to 1 year depending on the cookie
Type
Analytics
Name
Third-party marketing cookies
Provider
Google Tag Manager
Purpose
May be created only if advertising tags are active in GTM and the visitor has granted marketing consent.
Duration
According to the specific advertising tool
Type
Marketing

How to manage cookies

You can delete or block cookies at any time directly in your browser settings. The exact steps depend on the browser and device you use. If you block all cookies, some parts of the website may not work correctly.