- Data
- Consent settings; for cookieless Sabemio/Umami measurement, the page path, referrer domain, permitted UTM source, medium and campaign parameters, device and language data and an anonymous session identifier; after analytics or marketing consent, the relevant cookie identifiers and website behaviour data.
- Purpose
- Website operation, consent management, aggregated traffic and source measurement and campaign evaluation. Campaign parameters measured by Sabemio/Umami are not attached to contact requests.
- Legal basis
- Legitimate interest in operating the website and in minimised cookieless traffic measurement; consent for Google Analytics, Microsoft Clarity and marketing technologies.
- Retention period
- Only for the period necessary to evaluate traffic trends and according to the settings of each consent-based tool; details are in the cookie policy.